3% of every order donated
We donate 3% of every purchase to Defendinnocence.org: a leader in raising awareness and educating parents how to guard against and protect their children from sexual abuse. We are motivated to help advance the efforts of Defend Innocence because as Mothers and parents, we believe that protecting our children and guarding their innocence is our top priority.
We empower parents and caregivers to protect children from sexual abuse through education and online resources. We make it safe to openly discuss sexual abuse through community dialogue and social awareness.
Defend Innocence Mission
Defend Innocence is committed to empowering parents, caregivers, and communities to protect children from sexual abuse through education and online resources. We make it safe to openly discuss sexual abuse through community dialogue and social awareness. About one in five kids will be sexually abused before age 18. With your monthly gift, no matter the size, you give our children a voice and are helping to end child sexual abuse.
Defend Innocence Story
Founders Shelaine and Derek Maxfield have a passion for helping others. Their kindness and generosity led them to start The Younique Foundation, a 501(c)(3) public charity, in December 2014. The Younique Foundation focuses on helping survivors heal from the impact of childhood sexual abuse. A sub-brand of The Younique Foundation, Defend Innocence focuses on preventing child sexual abuse; we want to stop abuse before it even happens.